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Research papers

The image of a Western European country and its products in Japan

The Italian Institute for Foreign Trade (ICE) is a public organisation whose institutional tasks concern the promotion of the image of Italy and the development of foreign trade. At the time of the study the trade exchange between Italy and Japan was...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: Paolo E. Mazzoletti, Robert J. Wilk
Company: Marplan Forschungsgesellschaft mbH
June 15, 1986
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Citation

Mazzoletti and Wilk (1986a, June 15). The image of a Western European country and its products in Japan. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-image-of-a-western-european-country-and-its-products-in-japan